Event management handles the planning, everything from scheduling and vendor coordination to guest check-ins. Event production, on the other hand, focuses on how the event looks, sounds, and feels through staging, lighting, sound, and video.
Event management and event production are two key areas that drive the success of any event. These two roles are often misunderstood or considered the same, but they cover very different parts of the process.
In short:
- Event management handles the logistics and overall organization.
- Event production focuses on creative and technical execution.
Understanding the difference between event management and event planning matters more than ever. Huview Productions is an Audio visual production company in Atlanta that works at the core of event productions, offering expert staging, lighting, video, and audio services that support event planners and elevate every show.
If you’re looking for a reliable AV production partner for Atlanta event planners, Huview Productions provides the technical expertise and live execution that brings your event vision to life.
This article breaks down both sides, so you can make clear decisions and hire the right one based on what your event needs.
What is the Difference Between Event Management and Event Production?
Event management and event production often work side by side, but they are not the same.
- Event management handles the full picture, from planning logistics to managing timelines and vendors. It focuses on the structure and flow of the event.
- Event production is responsible for what the audience sees, hears, and experiences during the event. It deals with technical setups like sound systems, lighting rigs, video displays, and stage design.
Think of event management as the strategy and coordination that keeps everything on track. Whereas, event production is the execution that brings the event to life on stage. One runs the operations, the other creates the environment. Both are essential, but they serve different functions.
If management stops working, the event falls apart. If production fails, the experience suffers.
If you’re planning an event, ask yourself this question: Do I need someone to organize everything, or do I need someone to handle the technical setup and live show? Often, the answer is both, but knowing the difference helps you hire the right help and avoid confusion.
Let’s break down event management and event production with their roles.
What is Event Management?
Event management is the full process of planning, organizing, and running an event. It begins long before the event date and continues after the event is over. It covers the big picture and the fine details. Think of it as the project manager behind the scenes.
What is the Role of Event Management?
- Finding the venue.
- Budget planning.
- Coordinating with vendors.
- Scheduling logistics.
- Managing RSVPs and registration.
- Handling permits and contracts.
- Running the event day operations.
What is Event Production?
Event production focuses on how an event looks, sounds, and feels. It involves all the technical and creative parts that bring the experience to life. The production team handles lighting, sound, visuals, staging, and show flow.
What is the Role of Event Production?
Here’s what event producers typically handle:
- Audio setup and sound checks
- Stage and scenic design
- Lighting systems and cues
- Projection and LED walls
- Camera work and live feeds
- Power setup and rigging
Related Read: What is Event Production?
Event Management Versus Event Production: Comparison Table
| Aspect | Event Management | Event Production |
| Primary Focus | Planning, logistics, and coordination. | Technical setup and live execution. |
| Role in the Event | Oversees the entire event process from start to finish. | Brings the event to life through sound, lighting, and visuals. |
| Involvement Begins | Weeks or months before the event. | During setup, rehearsals, and the event itself. |
| Core Tasks | Poor visuals, bad sound, and technical issues on stage. | Poor visuals, bad sound, and technical issues on stage. |
| Team Members | Budgeting, timelines, vendor booking, permits, and guest list. | Event planners, coordinators, and vendor managers. |
| Type of Expertise | Organizational and logistical. | Technical and creative. |
| Failure Impact | Disruption in flow, schedule delays, and miscommunication. | Poor visuals, bad sound, technical issues on stage. |
Where does the Confusion happen?
The confusion between event management and event production often begins with how people use these terms. In most cases, both event management and event production are considered similar tasks or handled by the same company. This overlap makes it hard to understand the difference between them.
For example, a business company might hire an “event company” for a corporate event, expecting them to plan the timeline, book the venue, run the show, and handle the lights and sounds. However, planning the timeline and handling lights and sound are different tasks and skills. One person may be great at coordinating vendors but has zero knowledge of how to set up a live stream or design a stage.
Another reason the roles get mixed up is that they often work closely together. An event manager helps set up the breakdown of an event, while the production crew uses that document to program lighting services and audio transitions. Because they’re both involved in the same process, it can seem like they do the same job.
Things get even more confusing at smaller events, where one team might be doing everything. In that case, it’s easy to think production and management are interchangeable. But scale matters. What works at a 50-person seminar doesn’t hold up at a 5,000-person conference.
Understanding the difference helps avoid mistakes. If you ask a production team to handle catering or guest check-in, you’ll be disappointed. If you expect an event planner to run lights and audio, you’re likely to end up with technical issues. Clear roles lead to better planning and fewer surprises on event day.
What Does an Event Manager Do on Event Day?
- Make sure vendors arrive on time
- Tracks the event schedule
- Solves problems as they pop up
- Keeps the client updated
- Manages staff or volunteers.
They’re holding everything together.
What Does an Event Producer Do on Event Day?
- Tests sound and visuals.
- Runs show cues.
- Monitors lighting and tech during the event.
- Adjusts technical elements in real-time.
- Works with stage crew and camera ops
They’re focused on execution and audience impact.
Do You Need Both?
Yes, if your event involves both planning logistics and technical setup, you need both an event manager and an event production team. These elements support each other but are different parts of the job.
The event manager helps with planning and maintaining the structure of the event. They are responsible for selecting a venue, vendors, catering, schedules, permits, contracts, and overall coordination. The event manager keeps everything moving and acts as the central point of contact between all parties.
The event producer is responsible for the technical setup of the AV equipment and its execution. The setup includes stage design, lighting, audio-visual, and livestreaming services.
Here’s a clear way to think about it:
- If you’re planning a conference, the event manager handles speaker bookings, guest lists, and registration. The production team sets up the stage, screens, lighting, and microphones.
- For a product launch, the manager works on timelines, PR coordination, and invites. The production crew runs the visuals, music cues, and any special effects.
If your event is small and simple, like a team corporate team meeting or an informal dinner, you might not need full-scale event production services. But for anything with a stage, lights, sound, or multiple moving parts, separating the two roles gives you better results.
Conclusion
Event management and event production are different, but they depend on each other. One plans the journey. The other builds the road. Both are essential for an event that runs smoothly and leaves an impact.
At Huview Productions, we provide audio-visual services for event planners in Atlanta with expert AV services from start to finish. Audio Visual production services include lights, sound, staging, visuals, and every technical setup. We work closely with your event planning team to deliver a full technical experience that works in real time.
Whether it’s a corporate function, a live stream, or a multi-day conference, we make sure every part of your event looks and sounds right. Get in touch with Atlanta’s trusted AV production company, Huview Productions.
